MAX STAIRS MAKEOVER
I first came across Max Stairs at an Grand Designs Exhibition in Birmingham.
My first impressions were - What fantastic staircases, but at the same time I was less impressed
by their branding below.
My first impressions were - What fantastic staircases, but at the same time I was less impressed
by their branding below.
I got in-touch with them and offered to rebrand and market them on a purely speculative basis,
I was so convinced I could improve there look and results exponentially.
I was so convinced I could improve there look and results exponentially.
Such a great product but poor photography and branding were letting them down.
The before and after concept isn't in anyway original but it really worked here. Buying a new staircase or transforming your current one, pulls on the emotional strings. To see what your current staircase could become would be the hook to drive the response.
The second route was created to get over the fact that the customer wasn't buying the staircase in the ad, too many competitors overlook this with their ads, the image was cropped in to add more impact on the page and was merely there to demonstrate - Max Stairs create beautiful bespoke staircases to suit any taste and style.
Using photography of a staircase shot from a dynamic angle, accompanied by a headline with a nice play on words, I was able to create the ads above which had real stand-out.