PATISSERIE VALERIE - VALENTINE'S PROMOTION
Below left is a promotion Patisserie Valerie ran in 2016 for Valentine's.
It's not bad, but maybe a bit bland. I thought it could be a lot stronger and a bit cheekier.
Eating a PV cake is a very self-indulgent thing to do, I wanted to bring the message
of self-reward out in a more engaging, eye-catching and cheeky way! 
The creative options presented to PV for their 2017 campaign are below. 
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